The high-priced ads, which could reach an audience of more than 100 million, are just the latest indication that catering to student loan borrowers can be big business. Companies are now offering credit cards with rewards geared to student loan help and tools to help borrowers monitor their debt. Employers are even looking to lure talent with benefits packages that include student loan help.
Overseas students subsidize other students and programs, as they often pay higher fees, said Mark Huelsman, a senior policy analyst at Demos, a left-leaning think tank. “Many colleges and, in particular, public colleges have relied on international students paying full-freight in order to make up for budget shortfalls elsewhere,” he said. [...]
[M]ark Huelsman, a senior policy analyst at the think tank Demos, who focuses on student debt, says “we’ll see more and more” programs like Mission Scholarships. “There’s everything right with an institution looking at a labor market shortage” and trying to ameliorate it. “Free education is an obvious carrot.” [...]
Last fall, Point Loma began offering some of its 4,500 students money to pay for college in exchange for a percentage of their future earnings. The model, known as an income share agreement, requires colleges and students to take a chance on each other, a shared responsibility that attracted Point Loma. [...]
