For the last year, we—Demos, Anat Shenker-Osorio (ASO Communications) and Ian Haney López (author of Dog Whistle Politics), —have partnered in an ambitious multi-phase project to build an effective new narrative on race, class, and democracy. The central question we’ve explored is how to engage simultaneously around race and class in ways that strengthen social solidarity, reduce division and scapegoating, and create a viable foundation for progressive policy victories. We crafted, empirically validated, and field-tested a range of narratives and compared these to existing frames.

Lake Research Partners designed and administered this survey that was conducted online from April 26 –May 7, 2018.  The survey reached a total of 800 adults in California. The data were weighed slightly by gender, region, age, education, and race to reflect attributes of the actual population. The margin of error for the total sample is +/-3.5%