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The good news is that it doesn't have to be this way. There is nothing inevitable about Walmart's low wages, because plenty of retailers, including Costco, are profitable while paying a decent wage. In fact, a new
report by Demos asked what would happen if all large retailers in the U.S. raised their starting wage to $25,000 a year (a quite modest benchmark). The researchers found that 1.5 million workers and their families would be lifted out of poverty. The cost would equal just 1 percent of total annual sales, presumably something these companies can absorb, given that many have been making
record profitsduring the recovery (Walmart alone made more than $15 billion in profits last year). Moreover, study after study shows that when workers are paid more, they are more productive and stay on the job longer, cutting retraining and
turnover costs. Still, let's say retailers passed on half the cost to consumers; Demos estimates we'd pay a mere 15 cents more in each shopping trip, or $17.73 a year.
Most compelling, the wage boost would generate $4 to $5 billion in additional annual sales for retailers -- bringing us back full circle to Henry Ford's simple yet profound recognition that his workers were also his customers. At a time when our country is struggling with unprecedented levels of inequality and an economy that can't seem to get out of first gear, we desperately need this extra buying power.