The rocket-quick rise of racial politics leveled off briefly in the 1970s, before shooting upward again. In good part because of racial appeals, the Republican Party had transformed the crushing defeat of Barry Goldwater into the overwhelming re-election of Richard Nixon. Then, in the 1976 presidential race, the defection toward the Republicans temporarily decelerated. Revulsion over corruption in the Nixon White House, revealed in the Watergate scandal, played a role. In addition, in an effort to distance himself from Nixon’s dirty tricks, the Republican candidate and former Nixon vice president, Gerald Ford, refused to exploit coded racial appeals in his campaign. Not that this marked the disappearance of race-baiting; instead, it merely shifted to Ford’s opponent, former Georgia governor Jimmy Carter. Carter was a racial moderate, and today he deservedly enjoys a reputation as a great humanitarian. Nevertheless, in the mid-1970s he knew that his political fortunes turned on his ability to attract Wallace voters in the South and the North as well. Campaigning in Indiana in April 1976, Carter forcefully opposed neighborhood integration:
I have nothing against a community that’s made up of people who are Polish or Czechoslovakian or French-Canadian, or who are blacks trying to maintain the ethnic purity of their neighborhoods. This is a natural inclination on the part of the people. I don’t think government ought to deliberately try to break down an ethnically oriented neighborhood by artificially injecting into it someone from another ethnic group just to create some form of integration.
Carter adopted an emerging technique in the 1970s, hiding references to whites behind talk of ethnic subpopulations, and he also presented blacks as trying to preserve their own segregated neighborhoods. Notwithstanding these dissimulations, few could fail to understand that Carter was defending white efforts to oppose racial integration, and many liberals criticized Carter for doing so. Nixon, who had been loudly berated by Democrats when he announced that neighborhood integration was not in the national interest, surely appreciated the spectacle. As Carter, too, came under attack, he apologized for using the term “ethnic purity,” but made a point of reiterating on national news that “the government shouldn’t actively try to force changes in neighborhoods with their own ethnic character.”