Few names conjure the recalcitrant South, fighting integration with fire-breathing fury, like that of George Wallace. The central image of this “redneck poltergeist,” as one biographer referred to him, is of Wallace during his inauguration as governor of Alabama in January 1963, before waves of applause and the rapt attention of the national media, committing himself to the perpetual defense of segregation. Speaking on a cold day in Montgomery, Wallace thundered his infamous call to arms: “Today I have stood, where once Jefferson Davis stood, and took an oath to my people. It is very appropriate then that from this Cradle of the Confederacy, this very Heart of the Great Anglo-Saxon Southland … we sound the drum for freedom. … In the name of the greatest people that have ever trod this earth, I draw the line in the dust and toss the gauntlet before the feet of tyranny . . . and I say … segregation now … segregation tomorrow … segregation forever!”
The story of dog whistle politics begins with George Wallace. But it does not start with Wallace as he stood that inauguration day. Rather, the story focuses on who Wallace was before, and on whom he quickly became.
Before that January day, Wallace had not been a rabid segregationist; indeed, by Southern standards, Wallace had been a racial moderate. He had sat on the board of trustees of a prominent black educational enterprise, the Tuskegee Institute. He had refused to join the walkout of Southern delegates from the 1948 Democratic convention when they protested the adoption of a civil rights platform. As a trial court judge, he earned a reputation for treating blacks civilly—a breach of racial etiquette so notable that decades later J.L. Chestnut, one of the very few black lawyers in Alabama at the time, would marvel that in 1958 “George Wallace was the first judge to call me ‘Mr.’ in a courtroom.” The custom had been instead to condescendingly refer to all blacks by their first name, whatever their age or station. When Wallace initially ran for governor in 1958, the NAACP endorsed him; his opponent had the blessing of the Ku Klux Klan.