Taxes support the government services that undergird the quality of life Americans enjoy. As communicators, we must promote this unique and foundational role that taxes play. We can do this by explicitly communicating the relationship between the purpose of taxes and the well-being Americans appreciate. We need to help people see taxes as a means to an end, a necessary part of how we achieve shared goals. This document helps achieve this by providing sample language and a checklist for communicating about taxes.