Total (Reported & Unreported) Outside Presidential Ad Spending, 2012

Total (Reported & Unreported) Outside Presidential Ad Spending, 2012

One might think that this cycle will look quite different thanks to the unprecedented size of the candidate-specific presidential Super PACs. But, the limited available data suggests otherwise. Kantar CMAG data posted online by the Washington Post allows us a decent view of issue ad spending on the presidential campaign and gives us some evidence about the size of the gap between what’s reported to the FEC and what’s actually being spent.