The Fix is aware that some Americans are inclined to reject, outright, the idea that some words — those that we choose to express our ideas, what we say at critical moments and that which we do not mention — have deeper, often multi-layered meaning. But to believe this, you must reject the field of social psychology — and likely political psychology, too. You must believe that all advertising (or for that matter, campaigning) is pointless and has no impact at all. It is to insist that human beings always mean only what they say.
That's obviously not the case.