Elektra is responsible for developing and implementing communication strategies for Demos’ issue advocacy and policy reform work. Prior to joining Demos in 2012, she served as an independent media consultant providing strategic planning for a variety of clients including nonprofit organizations, research institutes, public affairs agencies and documentary filmmakers. Her work included developing and executing strategic, cross-platform communication plans, and corporate branding campaigns and as well as topical advocacy campaigns around social justice and civil rights issues. Previously, Elektra was the Vice President of Public Relations at the Independent Film Channel (IFC) for almost a decade, where she designed and implemented communications strategies and grassroots outreach for a series of issue-based, socially themed and politically charged documentaries.
In building media campaigns for films on topics ranging from the death penalty and genocide to censorship and climate change as well as LGBT and disability rights, including the Oscar shortlisted At The Death House Door and the critically acclaimed This Film Is Not Yet Rated, she garnered major national and local press coverage, established partnerships, built coalitions and planned events in conjunction with key stakeholders.
Before IFC, she held positions in marketing and public relations at The Asia Society and Broadway Video Entertainment. Gray holds a B.A. in Journalism from New York University as well as an Executive Master of Public Administration from NYU’s Robert F. Wagner Graduate School of Public Service.